AWSM Times is the premier South Asian entertainment media publication for the global diaspora — delivering Bollywood buzz, NRI news, Hollywood highlights, and the stories that connect desi culture across continents. Our tagline says it all: Simply Awesome.
Our Mission
We believe every South Asian story deserves a stage. Whether it’s a breakout Bollywood performance, an NRI entrepreneur making waves in Silicon Valley, or a desi filmmaker premiering at a New York festival, AWSM Times is where those stories live. We bridge the gap between Mumbai and Manhattan, between Delhi and the diaspora, creating a media home for the 40 million South Asians living outside India.
What We Cover
- Bollywood — box office updates, celebrity news, film reviews, and industry insight
- NRI News — immigration, policy, community, and professional news for Indians abroad
- Hollywood Crossover — South Asian talent breaking into mainstream American entertainment
- Desi Culture — food, fashion, festivals, and the evolving South Asian-American identity
- Cricket — international coverage with an NRI audience lens
- Awesome Film Fest — our annual celebration of independent diaspora filmmakers
Powered by Awesome TV
AWSM Times is the editorial arm of Awesome TV (AWSM Times Media), a multi-platform South Asian entertainment brand headquartered in New York City with a presence in Mumbai. The Awesome TV network includes Awesome TV, AWSM Radio, Awesome Top Model, and AWSM Bhakti. Our Instagram at @awesomeitv reaches over 99,000 followers in the South Asian diaspora community.
Founded by Ritesh Parikh
AWSM Times was founded by Ritesh Parikh, a visionary media entrepreneur and digital transformation expert with over 15 years of experience in media, technology, and content strategy. Ritesh built AWSM Times on the belief that South Asian diaspora audiences deserved a sophisticated, globally-minded media brand — one that celebrates culture without borders and tells our stories with pride and authenticity.
Our Audience
Our readers are first, second, and third-generation South Asians living in the United States, Canada, the United Kingdom, and Australia — educated, culturally connected professionals who want entertainment news that truly reflects their dual identity. We speak Hinglish when it’s natural, celebrate both Diwali and the Oscars, and understand that being desi in 2026 means being effortlessly bicultural.
Connect With Us
Follow our coverage on Instagram, Facebook, X (Twitter), and YouTube. For editorial inquiries, sponsorships, or press releases, contact us here.
AWSM Times — Where Every Story Deserves a Stage.